It's up to you to evaluate the headlines, copy, and layout to determine "which ad pulled best". Students and professionals alike will enjoy matching wits with the experts--and learning to write and design better ads in the process.
Read More
It's up to you to evaluate the headlines, copy, and layout to determine "which ad pulled best". Students and professionals alike will enjoy matching wits with the experts--and learning to write and design better ads in the process.
Read Less
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Seller's Description:
Very Good + 4to-over 9¾"-12" tall. 142pp, b&w illustrations throughout. Unused book, excellent condition. Cover has slightly curled corners. A new edition of the classic guide to writing successful advertising copy.
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Seller's Description:
Good. Good condition. 8th edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
