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Best Face Forward: Why Companies Must Improve Their Service Interfaces with Customers - Rayport, Jeffrey F, and Jaworski, Bernard J
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In Best Face Forward, Jeffrey F. Rayport and Bernard J. Jaworski argue that as this "front-office automation" revolution unfolds, competitive advantage will increasingly depend on deploying the right mix of interfaces with customers - human, automated, and hybrids of both - to surpass current levels of performance and service. Based on extensive research inside both start-up and established businesses, Best Face Forward proposes guiding principles and a practical auditing tool for determining how humans and machines can ...

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Best Face Forward: Why Companies Must Improve Their Service Interfaces with Customers 2005, Harvard Business Review Press, Boston, MA

ISBN-13: 9780875848679

Hardcover