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Real Time: Preparing for the Age of the Never Satistied Customer (Large type / large print)

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Real Time: Preparing for the Age of the Never Satistied Customer - McKenna, Regis
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Real Time caused a sensation with its provocative look at doing business in a real time world, a world created on demand, where customers demand instant gratification ... or else. Now available in paperback, this pathbreaking book reveals why managers today must be prepared for anything�anytime, anywhere, and in-your-face. We get cash in seconds at ATMs, we watch wars unfold instantaneously on live TV. Technology today compresses to zero the time needed to acquire information, to make decisions, to react, and to innovate. ...

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Real Time: Preparing for the Age of the Never Satistied Customer 1997, Harvard Business Review Press, Boston, MA

ISBN-13: 9780875847948

Large type / large print

Hardcover