The marketing guru of Silicon Valley provides practical strategies for beating IBM at its own game. McKenna shows how companies like Apple Computer, Digital, Compaq, Advanced Micro Systems, and Cray developed successful strategies for capturing a significant share of IBM's market. He offers specific advice to others who want to challenge the monolithic giant.
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The marketing guru of Silicon Valley provides practical strategies for beating IBM at its own game. McKenna shows how companies like Apple Computer, Digital, Compaq, Advanced Micro Systems, and Cray developed successful strategies for capturing a significant share of IBM's market. He offers specific advice to others who want to challenge the monolithic giant.
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Seller's Description:
Very Good. Very Good condition. Very Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.
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Seller's Description:
Good. Good condition. Good dust jacket. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
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Seller's Description:
Hardback, 1st edition, Fine Minus to Near Fine in a Near Fine DJ; small mark to margin of page 163, minor wear to book spine ends, slight wear to DJ and DJ edges, no names or inscriptions, 8vo., 218 pages.,
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Seller's Description:
Used-Very Good in Very Good jacket. Basic Books, 1988, Hardcover, Very Good Condition, Very Good Dust Jacket. A book with minimal wear, with no tears present. All covers and pages are present and intact with no marks, except for previous owners name.
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Seller's Description:
Fine in Near Fine jacket. Book. 8vo-over 7¾"-9¾" tall. Reading, MA, Addison-Wesley, 1988. First edition, first printing. 8vo. Blue cloth with silver lettering embossed on spine, 212 pp. Fine in a near fine dust jacket, protected by a mylar cover.
