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Real Time: Preparing for the Age of the Never Satisfied Customer

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Real Time: Preparing for the Age of the Never Satisfied Customer - McKenna, Regis
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Available for the first time in paperback, this bestselling book reveals why the companies best-equipped for the 21st century understand that real time means exceptional responsiveness to customer expectations. "Real Time" explores how to create a sensing organization that constantly monitors, queries, verifies, adjusts, tries, and initiates.

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Real Time: Preparing for the Age of the Never Satisfied Customer 1999, Harvard Business Review Press, Boston, MA

ISBN-13: 9780875849348

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