The author provides insights and know how as one of the leaders of the infomercial business, and drawing on this experience provides step by step guidance to producing informercial. Information is given to decide whether an infomercial is right for the product, how to develop strategies, planning, budgeting and measurement of performance.
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The author provides insights and know how as one of the leaders of the infomercial business, and drawing on this experience provides step by step guidance to producing informercial. Information is given to decide whether an infomercial is right for the product, how to develop strategies, planning, budgeting and measurement of performance.
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Seller's Description:
All orders ship by next business day! This is a new hardcover book. For USED books, we cannot guarantee supplemental materials such as CDs, DVDs, access codes and other materials. We are a small company and very thankful for your business!