A pioneer of broadcast direct marketing, Alvin Eicoff, covers the expansion of direct marketing into television and radio and examines the creativity behind successful campaigns. You'll get a grasp on the mathematics behind broadcast profitability, including the "Magic Number Concept", and the intricacies of campaign planning and follow-up. Plus, you'll discover how to: -- Test and select the right product for your medium -- Create direct response TV commercials that sell more product -- Get the most from radio, cable, and ...
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A pioneer of broadcast direct marketing, Alvin Eicoff, covers the expansion of direct marketing into television and radio and examines the creativity behind successful campaigns. You'll get a grasp on the mathematics behind broadcast profitability, including the "Magic Number Concept", and the intricacies of campaign planning and follow-up. Plus, you'll discover how to: -- Test and select the right product for your medium -- Create direct response TV commercials that sell more product -- Get the most from radio, cable, and the new interactive technologies -- Handle customer responses and record keeping efficiently and effectively -- Measure and evaluate success
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Add this copy of Direct Marketing Through Broadcast Media: Tv, Radio, to cart. $66.99, very good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 1995 by NTC Business Books.
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Very Good. Very Good condition. Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp.
Add this copy of Direct Marketing Through Broadcast Media: Tv, Radio, to cart. $60.84, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1995 by Ntc Pub Group.
Add this copy of Direct Marketing Through Broadcast Media: Tv, Radio, to cart. $101.00, very good condition, Sold by BingoBooks2 rated 4.0 out of 5 stars, ships from Vancouver, WA, UNITED STATES, published 1995 by Lincolnwood, Illinois, U.S.A. : Ntc Pub Group.
