The "Father of the Modern Infomercial" now gives you all the insights and know-how you need to use this powerful marketing tool to sell more products and increase your revenue. Covers all the business basics you need to plan and develop infomercials and provides step-by-step guidance to help you: -- Develop winning strategies and identify the right audience for your product -- every time -- Determine if an infomercial is right for your product -- Find the best creative approach and produce it cost effectively -- Plan, ...
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The "Father of the Modern Infomercial" now gives you all the insights and know-how you need to use this powerful marketing tool to sell more products and increase your revenue. Covers all the business basics you need to plan and develop infomercials and provides step-by-step guidance to help you: -- Develop winning strategies and identify the right audience for your product -- every time -- Determine if an infomercial is right for your product -- Find the best creative approach and produce it cost effectively -- Plan, budget, measure, and evaluate performance for maximum payoff -- Develop efficient support and fulfillment operations -- Extend your profits through savvy aftermarketing and retail tie-ins
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Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
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All orders ship by next business day! This is a new hardcover book. For USED books, we cannot guarantee supplemental materials such as CDs, DVDs, access codes and other materials. We are a small company and very thankful for your business!
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Very Good. Book Inscribed by author. Cover has edge wear, minor creases, minor scratches, small bent/rubbed cover/page corners, rubbed spine. Owner's name/address on title page. No writing in text.
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