"How to Write a Successful Marketing Plan" is the definitive planning resource. It explains clearly, simply, and pragmatically "how" to prepare a marketing plan in a "disciplined" and "comprehensive" manner. It can be used as a planning guide by the inexperienced marketer and as a reference piece on planning by the experienced marketer. Insights into the planning process learned from thousands of practitioner, teaching and consulting hours are reflected in this edition's new chapters on setting communication goals, ...
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"How to Write a Successful Marketing Plan" is the definitive planning resource. It explains clearly, simply, and pragmatically "how" to prepare a marketing plan in a "disciplined" and "comprehensive" manner. It can be used as a planning guide by the inexperienced marketer and as a reference piece on planning by the experienced marketer. Insights into the planning process learned from thousands of practitioner, teaching and consulting hours are reflected in this edition's new chapters on setting communication goals, executing the plan, and market research and testing. In addition, each chapter has been expanded, resulting in 50% more "how to" information in this second edition. The valuable appendices offer even more information, ideas, worksheets, and sound thinking than ever before.
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Add this copy of How to Write a Successful Marketing Plan: a Disciplined to cart. $12.84, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1990 by Natl Textbook Co Trade.
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Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
Add this copy of How to Write a Successful Marketing Plan: a Disciplined to cart. $13.53, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1990 by Natl Textbook Co Trade.
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Seller's Description:
Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
Add this copy of How to Write a Successful Marketing Plan: a Disciplined to cart. $14.18, very good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 1990 by NTC Business Books.
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Very Good. Very Good condition. Very Good dust jacket. A copy that may have a few cosmetic defects. May also contain a few markings such as an owner's name, short gifter's inscription or light stamp.
Add this copy of How to Write a Successful Marketing Plan: a Disciplined to cart. $14.18, good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 1990 by NTC Business Books.
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Good. Good condition. Acceptable dust jacket. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
Add this copy of How to Write a Successful Marketing Plan: a Disciplined to cart. $48.58, new condition, Sold by Friends of the Phoenix Library rated 3.0 out of 5 stars, ships from Phoenix, AZ, UNITED STATES, published 1990 by Natl Textbook Co Trade.
