A survey text for undergraduate courses, this volume examines the history, meaning, and mechanics of public opinion, including its use in communicating with and persuading the public, and discusses the five major theories for understanding public opinion. The chapters are carefully constructed so as to introduce terms and concepts to the reader unfamiliar with the field. Recognizing that public opinion is an increasingly interdisciplinary field, this volume draws together authors from diverse fields, principally political ...
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A survey text for undergraduate courses, this volume examines the history, meaning, and mechanics of public opinion, including its use in communicating with and persuading the public, and discusses the five major theories for understanding public opinion. The chapters are carefully constructed so as to introduce terms and concepts to the reader unfamiliar with the field. Recognizing that public opinion is an increasingly interdisciplinary field, this volume draws together authors from diverse fields, principally political science and communication studies. } Public Opinion is a comprehensive and interdisciplinary examination of public opinion formation and change. Here, the authors explore the nature of political and social attitudes in the United States and how these attitudes are shaped by various institutions, with an emphasis on mass media. The book draws on the wide range of scholarship in Political Science, Psychology, Sociology, and Communications in order to help undergraduates understand public opinion in America. The book surveys the public opinion field, but it also serves as a provocative starting point for the discussion of citizen moods, political participation, and voting behavior. The authors present data about public attitudes on important social issues, but also explore the intellectual and social history of public opinion. Multiple sidebars, illustrations, tables, and figures enable students to explore all aspects of the elusive phenomenon we call public opinion. }
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Book contains pen & pencil markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 750grams, ISBN: 9780813329178.
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Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
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Fair. Connecting readers with great books since 1972. Used textbooks may not include companion materials such as access codes, etc. May have condition issues including wear and notes/highlighting. We ship orders daily and Customer Service is our top priority!
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Very Good. Very Good condition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.
