A survey text for undergraduate courses, this volume examines the history, meaning, and mechanics of public opinion, including its use in communicating with and persuading the public, and discusses the five major theories for understanding public opinion. The chapters are carefully constructed so as to introduce terms and concepts to the reader unfamiliar with the field. Recognizing that public opinion is an increasingly interdisciplinary field, this volume draws together authors from diverse fields, principally political ...
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A survey text for undergraduate courses, this volume examines the history, meaning, and mechanics of public opinion, including its use in communicating with and persuading the public, and discusses the five major theories for understanding public opinion. The chapters are carefully constructed so as to introduce terms and concepts to the reader unfamiliar with the field. Recognizing that public opinion is an increasingly interdisciplinary field, this volume draws together authors from diverse fields, principally political science and communication studies. Public Opinion is a comprehensive and interdisciplinary examination of public opinion formation and change. Here, the authors explore the nature of political and social attitudes in the United States and how these attitudes are shaped by various institutions, with an emphasis on mass media. The book draws on the wide range of scholarship in Political Science, Psychology, Sociology, and Communications in order to help undergraduates understand public opinion in America. The book surveys the public opinion field, but it also serves as a provocative starting point for the discussion of citizen moods, political participation, and voting behavior. The authors present data about public attitudes on important social issues, but also explore the intellectual and social history of public opinion. Multiple sidebars, illustrations, tables, and figures enable students to explore all aspects of the elusive phenomenon we call public opinion. 0813329175 Public Opinion
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Fair Condition. No Dust Jacket. Book is used in fair condition. Text has multiple markings. Cover has a lot of wear, corner bumps, dings, scuffs and creases. Plastic is pealing off the cover. Binding is tight. Water damage to cover and pages. Text is still legible and pages are not stuck together. Quantity Available: 1. Shipped Weight: Under 1 kilo. ISBN: 0813341728. ISBN/EAN: 9780813341729. Pictures of this item not already displayed here available upon request. Inventory No: 1561047744.
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Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
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Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
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Seller's Description:
Fair Condition. No Dust Jacket. Book is used in fair condition. Text has multiple markings. Cover has a lot of wear, corner bumps, dings, scuffs and creases. Plastic is pealing off the cover. Binding is tight. Quantity Available: 1. Shipped Weight: Under 1 kilo. ISBN: 0813341728. ISBN/EAN: 9780813341729. Pictures of this item not already displayed here available upon request. Inventory No: 1561047743.
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Good Condition. No Dust Jacket. Book is used in good condition. Text has multiple markings. Cover has wear, corner bumps, dings, scuffs and creases. Plastic is pealing off the cover. Binding is tight. Quantity Available: 1. Shipped Weight: Under 1 kilo. ISBN: 0813341728. ISBN/EAN: 9780813341729. Pictures of this item not already displayed here available upon request. Inventory No: 1561047742.
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Good Condition. No Dust Jacket. Book is used in good condition. Text has multiple markings. Cover has wear, corner bumps, dings, scuffs and creases. Binding is tight. Multiple copies available this title. Quantity Available: 4. Shipped Weight: Under 1 kilo. ISBN: 0813341728. ISBN/EAN: 9780813341729. Pictures of this item not already displayed here available upon request. Inventory No: 1561047741.
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Seller's Description:
Very Good Condition. No Dust Jacket. Book is used in very good condition. Text has multiple markings, binding is tight. Cover has some wear, corner bumps and dings. Quantity Available: 1. Shipped Weight: Under 1 kilo. ISBN: 0813341728. ISBN/EAN: 9780813341729. Pictures of this item not already displayed here available upon request. Inventory No: 1561047740.
