Intended to fill the gap in interdisciplinary approaches to mass communication, this book was written specifically from the perspective of a cognitive psychologist examining mass communication research. Most of the existing research has come from the field of communication or from psychologists with an essentially social psychological orientation. While these approaches are not neglected in this text, the emphasis is a cognitive one, focusing on the "knowledge" acquired from interacting with the media as well as the ...
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Intended to fill the gap in interdisciplinary approaches to mass communication, this book was written specifically from the perspective of a cognitive psychologist examining mass communication research. Most of the existing research has come from the field of communication or from psychologists with an essentially social psychological orientation. While these approaches are not neglected in this text, the emphasis is a cognitive one, focusing on the "knowledge" acquired from interacting with the media as well as the ramifications of this knowledge. The overriding theme of the book is that we construct cognitive representations of what the world is like through interacting with the media, especially television. The nature of this knowledge has far-reaching effects on our attitudes, behaviours and world views in ways that are seldom adequately appreciated. Ideally, this book should sensitize readers to the psychology of the mass media, and how it connects with us as persons. In response to adopter critiques, the material on communication theory has been expanded in this second edition. Other material added is an updated and rewritten chapter on news, including an extensive section with information on the Persian Gulf War, the fall of the Soviet Union and the Tian'anmen Square massacre. There is also a new section on family values.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 850grams, ISBN: 0805812644.
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Seller's Description:
Good. Good condition. 2nd edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.
