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Leon Festinger's theory of cognitive dissonance has been widely recognized for its important and influential concepts in areas of motivation and social psychology. The theory of dissonance is here applied to the problem of why partial reward, delay of reward , and effort expenditure during training result in increased resistance to extinction. The author contends that a state of impasse exists within learning theory largely because some of its major assumptions stand in apparent opposition to cetain well-established ...

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A Theory of Cognitive Dissonance 1957, Stanford University Press, Stanford, CA

ISBN-13: 9780804709118

Anniversary edition

Trade paperback

A Theory of Cognitive Dissonance 1957, Stanford University Press

ISBN-13: 9780804701310

Hardcover