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Understanding Attitudes and Predicting Social Behavior

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Understanding Attitudes and Predicting Social Behavior - Ajzen, Icek, and Fishbein, Martin
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Core text in attitude courses. Explains "theory and reasoned action" model and then applies the model to various cases.

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Understanding Attitudes and Predicting Social Behavior 1980, Pearson, Upper Saddle River

ISBN-13: 9780139364358

Paperback