The book offers communication researchers some of the best recent work on qualitative inquiry in the human disciplines. . . . Published by Sage, the leading publisher of qualitative research in the social sciences today. . . . [The authors] present a germinal discussion of the limitations of the purely structural and classic content analysis approaches to the reading of visual texts (over-emphasis on manifest content, fragmentation, distortion of meaning). The contributions of cognitive anthropology, ethnomethodology, and ...
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The book offers communication researchers some of the best recent work on qualitative inquiry in the human disciplines. . . . Published by Sage, the leading publisher of qualitative research in the social sciences today. . . . [The authors] present a germinal discussion of the limitations of the purely structural and classic content analysis approaches to the reading of visual texts (over-emphasis on manifest content, fragmentation, distortion of meaning). The contributions of cognitive anthropology, ethnomethodology, and poststructuralism to this field are reviewed. This is a valuable book. . . . This work brings the communication scholar up-to-date on where qualitative methods are in current sociological and educational discourse. --Norman K. Denzin in Journal of Communication "A strength of the book is Chapter 2, which shows how content analysis can be applied to visual data. The authors use two studies of fashion to clearly demonstrate the six basic steps of quantitative content analysis and then provide a valuable explanation of the techniques shortcomings." --Journalism Quarterly Visual methods have long been used in ethnography, but rarely examined as a method. In Analyzing Visual Data, Michael S. Ball and Gregory W. H. Smith provide a basic framework for using visual data--namely still photographs--as a tool for social analysis. They determine the importance of theoretical assumptions in analyzing these data, and offer advice on how to use photographs in cognitive, symbolist, and structuralist research. This compact little volume is packed with richly illustrated examples from Native American masks to perfume advertisements. Compact and concise, this widely accessible volume will benefit students and professionals in sociology, anthropology, and research in communication, advertising, popular culture, and photo journalists.
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Add this copy of Analyzing Visual Data (Qualitative Research Methods) to cart. $34.78, fair condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1992 by Sage Publications, Inc.
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Volume 24. This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Book contains pencil markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 200grams, ISBN: 9780803934351.
Add this copy of Analyzing Visual Data to cart. $39.07, like new condition, Sold by GreatBookPricesUK5 rated 4.0 out of 5 stars, ships from Castle Donington, DERBYSHIRE, UNITED KINGDOM, published 1992 by Sage Publications, Inc.
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Fine. Trade paperback (US). Glued binding. 88 p. Contains: Unspecified. Qualitative Research Methods, 24. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Analyzing Visual Data to cart. $39.95, new condition, Sold by GreatBookPricesUK5 rated 4.0 out of 5 stars, ships from Castle Donington, DERBYSHIRE, UNITED KINGDOM, published 1992 by Sage Publications.
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New. Trade paperback (US). Glued binding. 88 p. Contains: Unspecified. Qualitative Research Methods, 24. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Analyzing Visual Data to cart. $39.96, new condition, Sold by Ria Christie Books rated 4.0 out of 5 stars, ships from Uxbridge, MIDDLESEX, UNITED KINGDOM, published 1992 by Sage Publications, Inc.
Add this copy of Analyzing Visual Data to cart. $40.67, new condition, Sold by Ria Christie Books rated 4.0 out of 5 stars, ships from Uxbridge, MIDDLESEX, UNITED KINGDOM, published 1992 by Sage Publications, Inc.
Add this copy of Analyzing Visual Data to cart. $52.44, new condition, Sold by Booksplease rated 3.0 out of 5 stars, ships from Southport, MERSEYSIDE, UNITED KINGDOM, published 1992 by Sage Publications.
Add this copy of Analyzing Visual Data (Qualitative Research Methods) to cart. $12.00, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1992 by SAGE Publications, Inc.
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Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
Add this copy of Analyzing Visual Data (Qualitative Research Methods) to cart. $20.00, good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 1992 by Sage Publications, Inc.
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Good. Good condition. Qualitative Research Methods Series 24. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
