From sampling to questionnaire design to data analysis, Fowlers basic introduction to survey research methods covers the spectrum of data collection procedures used in social surveys. He looks at the options available to the researcher, discusses standards for good practice, examines the decisions to be made in designing a survey, and identifies sources of error in survey research. He demonstrates how each aspect of a survey can affect its accuracy and credibility, and confronts the practical problems of survey research, ...
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From sampling to questionnaire design to data analysis, Fowlers basic introduction to survey research methods covers the spectrum of data collection procedures used in social surveys. He looks at the options available to the researcher, discusses standards for good practice, examines the decisions to be made in designing a survey, and identifies sources of error in survey research. He demonstrates how each aspect of a survey can affect its accuracy and credibility, and confronts the practical problems of survey research, exploring the theoretical and methodological issues at stake. This revised edition also features a new chapter on data entry options, including computer-assisted telephone interviewing.
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Add this copy of Survey Research Methods to cart. $14.95, good condition, Sold by Bluewater Books rated 5.0 out of 5 stars, ships from Fort Gratiot, MI, UNITED STATES, published 1988 by Sage Publications.
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Seller's Description:
Good. No dust jacket as issued. Half title has a price stamp, inner wrap has a sticker; wraps have damp stains and edge wear. Trade paperback (US). Glued binding. 155 p. Applied Social Research Methods Series, 1. Audience: General/trade.
Add this copy of Survey Research Methods (Applied Social Research to cart. $42.54, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1988 by SAGE Publications, Inc.
