The Fifth Edition of Floyd J. Fowler Jr.'s bestselling Survey Research Methods presents the very latest methodological knowledge on surveys. Offering a sound basis for evaluating how each aspect of a survey can affect its precision, accuracy, and credibility, the book guides readers through each step of the survey research process. This fully updated edition addresses the growth of the Internet for data collection and the subsequent rapid expansion of online survey usage, the precipitous drop in response rates for ...
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The Fifth Edition of Floyd J. Fowler Jr.'s bestselling Survey Research Methods presents the very latest methodological knowledge on surveys. Offering a sound basis for evaluating how each aspect of a survey can affect its precision, accuracy, and credibility, the book guides readers through each step of the survey research process. This fully updated edition addresses the growth of the Internet for data collection and the subsequent rapid expansion of online survey usage, the precipitous drop in response rates for telephone surveys, the continued improvement in techniques for pre-survey evaluation of questions, and the growing role of individual cell phones in addition to--and often instead of--household landlines. Throughout the book, the author puts the profound changes taking place in the survey research world today into perspective, helping researchers learn how to best use new and traditional options for collecting data.
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Add this copy of Survey Research Methods (Applied Social Research to cart. $13.03, fair condition, Sold by Phatpocket Limited rated 4.0 out of 5 stars, ships from Waltham Abbey, ESSEX, UNITED KINGDOM, published 1984 by Sage Publications, Inc.
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Add this copy of Survey Research Methods (Applied Social Research to cart. $25.76, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1984 by SAGE Publications, Inc.
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Add this copy of Survey Research Methods to cart. $10.00, very good condition, Sold by Accounting text rated 4.0 out of 5 stars, ships from Edgewood, KY, UNITED STATES, published 1984 by Sage Publications (CA).
Add this copy of Survey Research Methods to cart. $20.61, fair condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 1984 by Sage Publications, Inc.
Add this copy of Survey Research Methods (Applied Social Research to cart. $50.49, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1984 by SAGE Publications, Inc.
