This market-leading text uses original case studies and commentaries about actual media experiences to get students thinking analytically about ethical situations in mass communication. Aiming to improve students' ethical awareness, the text's Introduction provides a solid foundation in the theoretical principles of ethical philosophies and presents the Potter Box as a framework for uncovering the important steps in moral reasoning and for analyzing the cases that follow. Focusing on a wide spectrum of ethical issues facing ...
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This market-leading text uses original case studies and commentaries about actual media experiences to get students thinking analytically about ethical situations in mass communication. Aiming to improve students' ethical awareness, the text's Introduction provides a solid foundation in the theoretical principles of ethical philosophies and presents the Potter Box as a framework for uncovering the important steps in moral reasoning and for analyzing the cases that follow. Focusing on a wide spectrum of ethical issues facing media practitioners, the cases in the text cover journalism, broadcasting, advertising, public relations and entertainment. The Sixth Edition features new and updated cases, and includes more cases focusing on corporations, e-mail and the World Wide Web.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 550grams, ISBN: 9780801333385.
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Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
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Good Condition. Some shelf wear minimal. Text is clean except for writing on less than a dozen pages. Quantity Available: 1. ISBN: 0801333385. ISBN/EAN: 9780801333385. Pictures of this item not already displayed here available upon request. Inventory No: ABE420614786.
A stellar introduction to the subject of news-media ethics. Anybody thinks they wanna be a journalist should read this book and think deeply about what it says. Anybody wants to understand why journalists do some of the things they hate journalists for doing should read this book and think deeply about what it says.
Problem is that a lot of people who think they understand journalism are not equipped to understand what's in this book. Moreover, what you get from Christians, Rotzoll and Fackler are not apologies but facts, and these are facts that a lot of folks who think they understand journalism simply do not want to know.
On the whole, I suppose, it's too bad that facts are facts. A lot of people would be much happier were things not so on planet Earth. Highly recommended as an introductory text. Don't worry about the fact that it's dated: right is still right and wrong is still wrong even though Rush Limbaugh and Glenn Beck say it ain't so.