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The Paradox of Excellence: How Great Performance Can Kill Your Business - Mosby, David, and Weissman, Michael, and Mosby
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Are you striving for excellence yet find your efforts increasingly taken for granted and undervalued? You're not alone. Many companies discover their improved performance doesn't translate into higher perceived value. In fact, it simply shifts the customer's expectations upward, causing the customer to take the new, improved performance for granted. High-performance companies unwittingly create unrealistic customer expectations that become impossible to meet. In this important book, the authors use a realistic story that ...

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The Paradox of Excellence: How Great Performance Can Kill Your Business 2005, John Wiley & Sons, San Francisco, CA

ISBN-13: 9780787981396

Hardcover