Essentials of Health Care Marketing, Second Edition is a complete curriculum of marketing management tools and techniques and is ideal for graduate and upper-level graduate courses. This ideal teaching tool includes an Instructors' Manual and PowerPoints.
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Essentials of Health Care Marketing, Second Edition is a complete curriculum of marketing management tools and techniques and is ideal for graduate and upper-level graduate courses. This ideal teaching tool includes an Instructors' Manual and PowerPoints.
Read Less
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I just finished taking this class this semester and this book was informative and easy to understand. Chapter questions in the back of each chapter helped greatly and the charts and graphs are also very easy to understand. The author gives great examples of companies that used the various marketing strategies. If your a student and taking this class for the very first time you will not have trouble understanding any of the chapters. Easy read and informative.