The healthcare industry continues to undergo enormous changes with new laws and policies, fresh innovations, and an increasingly educated health consumer. As such, healthcare administrators must be prepared to shift their strategies in order to meet the demands of this dynamic market. Essentials of Health Care Marketing, Third Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these ...
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The healthcare industry continues to undergo enormous changes with new laws and policies, fresh innovations, and an increasingly educated health consumer. As such, healthcare administrators must be prepared to shift their strategies in order to meet the demands of this dynamic market. Essentials of Health Care Marketing, Third Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market. The text is a complete curriculum of marketing management tools and techniques and is ideal for graduate courses, though advanced undergraduates can readily grasp the level of presentation. Key features: � Filled with examples from a wide array of health care providers, health systems, HMOs, physician-hospital organizations, and more. � Covers fundamental topics such as market research, strategy, and the strategic marketing process. � Chapters include learning objectives, key terms, and chapter problems for discussion. � Accompanied by downloadable Instructor's Manual and PowerPoint slides to facilitate course instruction.
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Add this copy of Essentials of Health Care Marketing to cart. $93.30, good condition, Sold by GreatBookPricesUK5 rated 4.0 out of 5 stars, ships from Castle Donington, DERBYSHIRE, UNITED KINGDOM, published 2010 by Jones & Bartlett Publishers.
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Add this copy of Essentials of Health Care Marketing to cart. $8.38, very good condition, Sold by More Than Words rated 5.0 out of 5 stars, ships from Waltham, MA, UNITED STATES, published 2010 by Jones & Bartlett Publishers.
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Add this copy of Essentials of Health Care Marketing to cart. $37.33, good condition, Sold by TEXTSHUB rated 5.0 out of 5 stars, ships from Franklin Lakes, NJ, UNITED STATES, published 2010 by Jones & Bartlett Learning.
I just finished taking this class this semester and this book was informative and easy to understand. Chapter questions in the back of each chapter helped greatly and the charts and graphs are also very easy to understand. The author gives great examples of companies that used the various marketing strategies. If your a student and taking this class for the very first time you will not have trouble understanding any of the chapters. Easy read and informative.
