The healthcare industry continues to undergo enormous changes with new laws and policies, fresh innovations, and an increasingly educated health consumer. As such, healthcare administrators must be prepared to shift their strategies in order to meet the demands of this dynamic market. Essentials of Health Care Marketing, Third Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these ...
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The healthcare industry continues to undergo enormous changes with new laws and policies, fresh innovations, and an increasingly educated health consumer. As such, healthcare administrators must be prepared to shift their strategies in order to meet the demands of this dynamic market. Essentials of Health Care Marketing, Third Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market. The text is a complete curriculum of marketing management tools and techniques and is ideal for graduate courses, though advanced undergraduates can readily grasp the level of presentation. Key features: � Filled with examples from a wide array of health care providers, health systems, HMOs, physician-hospital organizations, and more. � Covers fundamental topics such as market research, strategy, and the strategic marketing process. � Chapters include learning objectives, key terms, and chapter problems for discussion. � Accompanied by downloadable Instructor's Manual and PowerPoint slides to facilitate course instruction.
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Good. Trade paperback (US). Glued binding. 516 p. Contains: Tables, black & white, Figures. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.
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The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact (including the dust cover, if applicable). Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.
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Very Good Condition. Text appears to have multiple markings through out the entire text. Cover has some wear and corner bumps. Spine is in good condition. 515 pages. Multiple copies available this title. Quantity Available: 3. Shipped Weight: Under 1 kilo. Category: Education; ISBN: 0763783331. ISBN/EAN: 9780763783334. Pictures of this item not already displayed here available upon request. Inventory No: 1561054479.
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Seller's Description:
Very Good Condition. Text appears to be clean. Cover has some wear and corner bumps. Spine is in good condition. 515 pages. Multiple copies available this title. Quantity Available: 4. Shipped Weight: Under 1 kilo. Category: Education; ISBN: 0763783331. ISBN/EAN: 9780763783334. Pictures of this item not already displayed here available upon request. Inventory No: 1561054478.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
I just finished taking this class this semester and this book was informative and easy to understand. Chapter questions in the back of each chapter helped greatly and the charts and graphs are also very easy to understand. The author gives great examples of companies that used the various marketing strategies. If your a student and taking this class for the very first time you will not have trouble understanding any of the chapters. Easy read and informative.