Two marketing and communications experts present a cutting-edge model for managing group creativity, expanding on the ideas introduced in Bernd Schmitt's revolutionary Experiential Marketing. Bernd Schmitt, a leader in experiential thinking, introduced the concept of the 'experience organisation' a business that thrives on innovation, buzzes with ideas, rejects bureaucacy, questions convention and allows the spirit of its employees to soar. Now he teams up with Laura Brown to show not only that these companies exist, but ...
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Two marketing and communications experts present a cutting-edge model for managing group creativity, expanding on the ideas introduced in Bernd Schmitt's revolutionary Experiential Marketing. Bernd Schmitt, a leader in experiential thinking, introduced the concept of the 'experience organisation' a business that thrives on innovation, buzzes with ideas, rejects bureaucacy, questions convention and allows the spirit of its employees to soar. Now he teams up with Laura Brown to show not only that these companies exist, but how any company can become one. Build Your Own Garage is at the forefront of the new field of study focused on the dynamics of workplaces that feature breakthrough ideas and new initiatives. Using the metaphor of the garage to represent these most successful busineses of the new economy, the authors draft blueprints that bring together the on-line experience, branding, communications, cultural perspective and people to foster maximum corporate creativity. Using examples drawn from real life, Schmitt and Brown demonstrate everything from how the physical environment and size of an organisation can substantially improve the quality and flow of ideas, to the relative effectiveness of various e-commerce models.
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Very Good Condition in Very Good jacket. Name inside front cover otherwise, The test is like New, No Dust Jacket Has a remainder mark on the lower outer page edges. Quantity Available: 1. ISBN: 0743202600. ISBN/EAN: 9780743202602. Pictures of this item not already displayed here available upon request. Inventory No: 1560773157.
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Very Good. Very Good condition. Good dust jacket. A copy that may have a few cosmetic defects. May also contain a few markings such as an owner's name, short gifter's inscription or light stamp.
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Very Good Condition in Very Good jacket. Bookstore sticker on lower dj spine. otherwise the book and text appears as New, The Dust Jacket is in Nice condition. Has a remainder mark on the lower outer page edges. Multiple copies available this title. Quantity Available: 6. ISBN: 0743202600. ISBN/EAN: 9780743202602. Pictures of this item not already displayed here available upon request. Inventory No: 1560773156.
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As New in Very Good jacket. The book is New, The Dust Jacket has a used sticker on the spine otherwise DJ is in Nice condition. Has a remainder mark on the lower outer page edges. Quantity Available: 1. ISBN: 0743202600. ISBN/EAN: 9780743202602. Pictures of this item not already displayed here available upon request. Inventory No: 1560773158.
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New in Very Good jacket. The book is New, The Dust Jacket has very light wear but is in Very Nice condition. Has a remainder mark on the lower outer page edges. Looks Very Nice. Multiple copies available this title. Quantity Available: 20. Category: Engineering, Industrial, Trade; ISBN: 0743202600. ISBN/EAN: 9780743202602. Pictures of this item not already displayed here available upon request. Inventory No: 1560773155.
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