Bernd Schmitt presents a holistic approach to marketing, an approach which is unabashedly consumer-centric. What do products MEAN to consumers? What is it that people experience in the act of consumption? Schmitt answers these questions and more, in supple prose which belies the wealth of concrete recommendations the book contains.
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Bernd Schmitt presents a holistic approach to marketing, an approach which is unabashedly consumer-centric. What do products MEAN to consumers? What is it that people experience in the act of consumption? Schmitt answers these questions and more, in supple prose which belies the wealth of concrete recommendations the book contains.
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Seller's Description:
Acceptable. Used-Acceptable. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library with wear and barcode page may have been removed. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
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Seller's Description:
Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Grubby book may have mild dirt or some staining, mostly on the edges of pages.
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Very good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books.
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Seller's Description:
Very good. Simply Brit – welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there's something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In good all round condition. Dust Jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 600grams, ISBN: 9780684854236.
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Seller's Description:
Hardcover in very good condition. Writing on a few inside pages. Other than that, all inside pages are in great shape. Minor shelf wear to the dust jacket.
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Seller's Description:
First Edition, first printing with full number line in near fine / very good condition. The pages are clean and crisp, in like new condition, with no bent corners. Boards are solid, and the spine is square and tight. The dust jacket has a tiny bit of shelf wear, but otherwise the book is in excellent condition with an unclipped DJ, and no remainder mark. All items guaranteed, and a portion of each sale supports social programs in Los Angeles. Ships from CA.
