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Emotional Branding: The New Paradigm for Connecting Brands to People

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Emotional Branding: The New Paradigm for Connecting Brands to People - Gobe, Marc
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A visionary approach to building powerful brand loyalty, this groundbreaking book shows marketers of any product or service how to engage today's increasingly cynical consumers on deeper emotional levels. 40 illustrations.

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Emotional Branding: The New Paradigm for Connecting Brands to People 2010, Allworth, New York, NY

ISBN-13: 9781581156720

Updated, Revised edition

Trade paperback

Emotional Branding: The New Paradigm for Connecting Brands to People 2001, Allworth Press, New York, NY

ISBN-13: 9781581150780

Hardcover