Written by four of the liveliest voices on the Web, this book takes you deeper into the new order of business than any this decade. The Cluetrain Manifesto presents a stunning tapestry of anecdotes, object lessons, parodies, war stories, and suggestions, all aimed at illustrating what it will take to survive and prosper in the fast-forward world on the wire. } The Cluetrain Manifesto burst onto the scene in March 1999, with ninety-five theses nailed up on the Web. Within days, www cluetrain.com had ignited a vibrant ...
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Written by four of the liveliest voices on the Web, this book takes you deeper into the new order of business than any this decade. The Cluetrain Manifesto presents a stunning tapestry of anecdotes, object lessons, parodies, war stories, and suggestions, all aimed at illustrating what it will take to survive and prosper in the fast-forward world on the wire. } The Cluetrain Manifesto burst onto the scene in March 1999, with ninety-five theses nailed up on the Web. Within days, www cluetrain.com had ignited a vibrant global conversation challenging sacred corporate assumptions about the very nature of business in a digital world. The Wall Street Journal called it absolutely brilliant. Soon, executives from Fortune 500 companies everywhere were lining up to sign-on to the Manifesto. This is the book that delivers on the buzz. The Cluetrain Manifesto is a wake-up call that says business as usual is gone forever. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarterand getting smarter faster than most companies. Todays markets are conversations. Their members communicate in language that is natural, open, honest, direct, funny, and often shocking. Companies that arent listening to these exchanges are missing a dire warning. Companies that arent engaging in them are missing an unprecedented opportunity. The Cluetrain Manifesto is the culmination of this very real phenomenon. It shares powerful, firsthand experiences describing how Internet business differs radically from the corporate status quo. The fact is that employees are getting hyperlinked even as markets are. Companies need to listen carefully to both.Forget business as usual, The Cluetrain Manifesto marks the dawn of something b igger: *Markets are becoming better informed, smarter, and more demanding of qualities missing from most business organizations *These networked markets are conversations in which customers are intelligent human beings, not faceless demographic sectors *Today, the organizational chart is hyperlinked, not hierarchical. Respect for hands-on knowledge wins over respect for abstract authority *Corporations must transform themselves into organizations that establish a genuine culture with a perspective, a personality, and a point of view *Linking conversations inside the company to conversations in the marketplace will create enormous new value for companies that are clued-in.. }
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Seller's Description:
Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Aged book. Tanned pages and age spots, however, this will not interfere with reading.
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Good. Simply Brit – welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there's something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality.
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Very good. A copy that has been read, but remains in excellent condition. Pages are intact and are not marred by notes or highlighting, but may contain a neat previous owner name. The spine remains undamaged. An ex-library book and may have standard library stamps and/or stickers. At ThriftBooks, our motto is: Read More, Spend Less.
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Very Good. NICE BOOK! MILD SHELF WEAR ON DUSTJACKET, A FEW LIBRARY STAMPS, NO MARKINGS IN TEXT. Description: This self-described wake-up call to American corporations began as a list of 95 theses posted online. The book exhorts corporations to take heed of the possibilities for structural change that the internet has made possible, including non-hierarchized companies, interactive management and marketing, and free and casual information flow. The authors claim that companies who fail to speak to their markets "in a human voice" and who don't relax their corporate structure to enable a freer exchange of ideas will stagnate and fail.
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**STOCK PHOTOS AND CATALOG INFO MAY VARY FROM ACTUAL BOOK, PLEASE REFER TO SELLER PHOTOS AND ITEM DESCRIPTION FOR MOST ACCURATE INFORMATION. THE SELLER PHOTO SHOWS THE EXACT COPY YOU WILL RECEIVE** This is a used book in GOOD condition. May have minor defects such as wearing to outside cover, a name written on inside cover, or a few notations throughout. Hardcover edition. Includes original dust jacket.
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Very Good. Very Good condition. Good dust jacket. With remainder mark. A copy that may have a few cosmetic defects. May also contain a few markings such as an owner's name, short gifter's inscription or light stamp.