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Gonzo Marketing: Winning Through Worst Practices

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Gonzo Marketing: Winning Through Worst Practices - Locke, Christopher
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Chris Locke, one of the most outspoken and original denizens of Web culture, sounds off against the limitations of traditional "broadcast" marketing and offers an alternative approach to building customer trust and loyalty

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Gonzo Marketing: Winning Through Worst Practices 2002, Basic Books, Cambridge, MA

ISBN-13: 9780738207698

Revised edition

Trade paperback

Gonzo Marketing: Winning Through Worst Practices 2001, Perseus Books, Cambridge, MA

ISBN-13: 9780738204086

Hardcover

Gonzo Marketing: Winning Through Worst Practices 2001, Capstone Publishing

ISBN-13: 9781841121666

Hardcover