Outdoor advertising is one of the oldest and purest forms of communication. Until now, however, it has remained largely undocumented. Advertising Outdoors looks at the creative ingenuity of art directors and copywriters who devise the artwork and ideas for outdoor advertising, to explore how their artistic input drives an industry that supplies large-scale frames, billboards, transit shelters, bus sides, taxis, airships and many other locations. David Bernstein also analyses the rise of commercial art and the development of ...
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Outdoor advertising is one of the oldest and purest forms of communication. Until now, however, it has remained largely undocumented. Advertising Outdoors looks at the creative ingenuity of art directors and copywriters who devise the artwork and ideas for outdoor advertising, to explore how their artistic input drives an industry that supplies large-scale frames, billboards, transit shelters, bus sides, taxis, airships and many other locations. David Bernstein also analyses the rise of commercial art and the development of advertising, with close reference to successful advertising campaigns. This book will be of enormous interest to designers, advertising professionals and clients, though no less accessible to any reader who is intrigued by the complex mechanics of the apparently simple world of advertising.
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Seller's Description:
Very Good. This Hardcover edition is in a good clean condition throughout. Sticker on bottom of spine. Sewn binding. Cloth over boards. 240 p. Contains: Illustrations.
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Seller's Description:
Very Good. Some shelfwear to cover, approx 1 inch tear to right hand side of cover, phaidon non-mint stamp on inside page, content like new. Sewn binding. Cloth over boards. 240 p. Contains: Illustrations.
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Seller's Description:
Very Good. Size: 10x1x11; Hardcover with DJ. Pages are clean and unmarked. Covers show very minor shelf wear. Binding is tight, hinges strong. Dust jacket shows light edge wear. Previous owner's name on end paper.; 100% Satisfaction Guaranteed! Ships same or next business day!
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Seller's Description:
New. 0714836354. *** FREE UPGRADE to Courier/Priority Shipping Upon Request *** – – *** IN STOCK AND IMMEDIATELY AVAILABLE FOR SHIPMENT-Flawless copy, brand new, pristine, never opened--240 pp. With 572 ills. (529 col. ). 30 x 26 cm. --with a bonus offer--