Add this copy of Advertising (M & E Handbook Series) to cart. $7.86, fair condition, Sold by Ladylisabooks rated 5.0 out of 5 stars, ships from Chester, , UNITED KINGDOM, published 1991 by Trans-Atlantic Publications.
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Used: Acceptable. Second Edition. 0-7121-0838-6. This best-selling book looks at the structure and organisation of the industry, how campaigns are constructed and costed, the various methods of promotion, above-the-line and below-the-line costs, legal and ethical issues, market research and much, much more. The new edition has been fully updated and contains updated material on advertising departments, TV franchises, corporate video and satellite broadcasting. Case studies are used to bring the subject into the real world. A companion volume to "Marketing" and "Public Relations", this book has been written to cover the syllabus of the advertising exam of the London Chamber of Commerce. Each chapter concludes with a progress test to encourage the reader to assess their knowledge at each stage. Paperback-1991-fair condition, price clipped--used books, secondhand books, out of print books, hard to find books, for sale, second-hand books, college books, student books, nonfiction, first edition, signed copies, non-fiction books delivered world wide. Isbn 0712108386.
Add this copy of Advertising (M & E Handbook Series) to cart. $46.21, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1999 by Wayland.
