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Public Relations: Principles and Practice

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Public Relations: Principles and Practice - Kitchen, Philip J, Professor, and Philip Kitchen
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This text examines the theory behind the principles and practice of public relations. It draws on the opinions, views, expertise and understanding of a range of practitioners and theorists. To tackle the issues involved in the principles of public relations as we approach a new millennia, information is supported by case vignettes, detailed cased studies and end-of-chapter questions.

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Public Relations: Principles and Practice 1997, Cengage Learning, London, England

ISBN-13: 9781861520913

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