Presents & positions the strategic roles and functions of Public Relations within general Marketing and Business objectives Illustrates new examples, case studies, quotations, and current trends from established practices in Ireland Introduces all specialist areas of PR such as sponsorship, corporate image, crisis management, financial PR, etc. concluding with a future industry analysis for each area Delivers a balanced presentation between practical advice and current practice Introduces both Irish and international best ...
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Presents & positions the strategic roles and functions of Public Relations within general Marketing and Business objectives Illustrates new examples, case studies, quotations, and current trends from established practices in Ireland Introduces all specialist areas of PR such as sponsorship, corporate image, crisis management, financial PR, etc. concluding with a future industry analysis for each area Delivers a balanced presentation between practical advice and current practice Introduces both Irish and international best practices Written for students taking the following courses: Diploma in Public Relations (Public Relations Institute of Ireland) Introduction to Public Relations (Irish Academy of Public Relations) Distance Learning Programmes (Irish Academy of Public Relations) Also suitable for students studying PR as part of a Communications or Marketing course at third level Includes sample PR projects and suggested approaches to answering past papers both for the Introduction to PR and the Diploma course
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1200grams, ISBN: 9780717142088.
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Seller's Description:
Good. Contains: Unspecified. Includes unspecified. Intended for college/higher education audience. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.
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Seller's Description:
PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
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Fine. Contains: Unspecified. Includes unspecified. Intended for college/higher education audience. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
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Seller's Description:
Good. Contains: Unspecified. Includes unspecified. Intended for college/higher education audience. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
