America's marketing guru Al Ries offers solutions for restoring the dispersed focus of a company back to the key service that it provides, and discarding all the rest. Hard examples from a variety of industries show listeners who is on track and tries to explain how some are off track--defining a new standard of corporate competitiveness for companies big and small.
Read More
America's marketing guru Al Ries offers solutions for restoring the dispersed focus of a company back to the key service that it provides, and discarding all the rest. Hard examples from a variety of industries show listeners who is on track and tries to explain how some are off track--defining a new standard of corporate competitiveness for companies big and small.
Read Less