A comprehensive overview of public relations principles, concepts, and methods is presented in this introductory text. Case studies featured include the GM-MBC exploding gas tank controversy, the political battle over NAFTA, and the debate over Clinton's health care plan. This text also includes the issues of ethics and professionalism, diversity in the workplace, international public relations, the environment, crisis management, new technologies, and the relationship between public relations and integrated marketing ...
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A comprehensive overview of public relations principles, concepts, and methods is presented in this introductory text. Case studies featured include the GM-MBC exploding gas tank controversy, the political battle over NAFTA, and the debate over Clinton's health care plan. This text also includes the issues of ethics and professionalism, diversity in the workplace, international public relations, the environment, crisis management, new technologies, and the relationship between public relations and integrated marketing communities. In addition, specialized areas of public relations - government, education, corporations, membership groups, travel, social and cultural agencies, and sports and entertainment - are highlighted in individual chapters.
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Seller's Description:
Good. Good condition. 4th edition. With remainder mark. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
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Seller's Description:
Very Good with no dust jacket. 0673993094. There is a mark on and on bottom page ends. Small sticker on front. Minor edge and surface wear.; Inside text clean and unmarked.
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Seller's Description:
Good Condition. Used book, good condition, some highlighting. Quantity Available: 1. Category: Business, Finance & Marketing; ISBN: 0673993094. ISBN/EAN: 9780673993090. Pictures of this item not already displayed here available upon request. Inventory No: ABE216331903.
My pardner gave the book a look see at the table of contents and gave out a pleased scream, and shook my hand so hard it almost came off my shoulder. The book had a few markings here and there, but otherwise it was in very good condition.
Palak
Apr 6, 2009
Wonderful Book
Its a wonderrful book for the students as well as for those who want to build a career into public relations.