Using real-life case studies, Public Relations: Strategies and Tactics helps students better understand the basic concepts, strategies, and tactics practiced in public relations today. The text presents an engaging and comprehensive overview of the principles, concepts, and methods of public relations. Its systematic approach combines fundamental concepts with numerous real-life case studies, helping students relate theory to actual practice. Special emphasis is given to ethics, international public relations, and ...
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Using real-life case studies, Public Relations: Strategies and Tactics helps students better understand the basic concepts, strategies, and tactics practiced in public relations today. The text presents an engaging and comprehensive overview of the principles, concepts, and methods of public relations. Its systematic approach combines fundamental concepts with numerous real-life case studies, helping students relate theory to actual practice. Special emphasis is given to ethics, international public relations, and technology's growing impact on the field. Comprehensive and up-to-date, this best-seller shows how public relations plays a vital role in today's global economy and the public discussion of contemporary issues.
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Seller's Description:
Very Good Condition. Text appears to have writing/highlighting. Still nice looking book. Quantity Available: 1. ISBN: 0205360734. ISBN/EAN: 9780205360734. Pictures of this item not already displayed here available upon request. Inventory No: 1560753400.
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Seller's Description:
Good Condition. Text appears to have writing/highlighting. Cover shows soem corner wear. Quantity Available: 1. ISBN: 0205360734. ISBN/EAN: 9780205360734. Pictures of this item not already displayed here available upon request. Inventory No: 1560765226.
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Seller's Description:
Good Condition. Clean Text, shelf and corner wear to cover, good condition Quantity Available: 1. ISBN: 0205360734. ISBN/EAN: 9780205360734. Pictures of this item not already displayed here available upon request. Inventory No: 1560800777.
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Seller's Description:
Very Good Condition. Text appears clean. Nice looking book Quantity Available: 1. ISBN: 0205360734. ISBN/EAN: 9780205360734. Pictures of this item not already displayed here available upon request. Inventory No: 1560753395.
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Seller's Description:
Very Good Condition. Text Appears to have highlighting/writing. There is wear to this book. The corners have some wear looks like shelf wear. Nice looking book! Quantity Available: 1. ISBN: 0205360734. ISBN/EAN: 9780205360734. Pictures of this item not already displayed here available upon request. Inventory No: 1560752130.
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Seller's Description:
Very Good Condition. Text Appears to have minor highlighting. Quantity Available: 1. ISBN: 0205360734. ISBN/EAN: 9780205360734. Pictures of this item not already displayed here available upon request. Inventory No: 1560751620.
My pardner gave the book a look see at the table of contents and gave out a pleased scream, and shook my hand so hard it almost came off my shoulder. The book had a few markings here and there, but otherwise it was in very good condition.
Palak
Apr 6, 2009
Wonderful Book
Its a wonderrful book for the students as well as for those who want to build a career into public relations.