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Influence: Science and Practice - Cialdini, Robert B, PH.D.
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Narrative writing is combined with scholarly ideas in this examination of the psychology of compliance (ie uncovering which factors cause one person to say "yes" to another's request). By combining evidence from two relevant, but very different arenas - the realm of controlled research and the working world of influence professionals - this book looks at this issue in terms of six basic principles of psychology (one to a chapter). These principles direct human behaviour, and are therefore extremely powerful: reciprocation, ...

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Influence: Science and Practice 2008, Pearson, Upper Saddle River

ISBN-13: 9780205609994

5th edition

Trade paperback

Influence: Science and Practice 2000, Allyn & Bacon, Boston, MA

ISBN-13: 9780321011473

4th edition

Trade paperback

Influence: Science and Practice 1998, Addison-Wesley Educational Publishers

ISBN-13: 9780673155146

Trade paperback

Influence: Science and Practice 1996, Talman Company

ISBN-13: 9781886746763

3rd edition

Trade paperback

Influence: Science and Practice 1992, HarperCollins Publishers, New York, NY

ISBN-13: 9780673467515

3rd edition

Hardcover

Influence: Science and Practice 1988, Pearson Scott Foresman, Scott-Foresman/Little-Brown College Div

ISBN-13: 9780673189424

2nd Revised edition

Hardcover