Excerpt from A Marketing Promotion Model With Word of Mouth Effects In each of these examples, initial users are attracted by some sort of marketing effort advertising or sales promotion and then enhances the impact of that effort on a part of the potential user population. In some situations it might be desirable to actually direct some of the initial marketing effort toward opinion leaders? People who are more likely to try the new product and whose subsequent recommendations will carry more weight than the rest of the ...
Read More
Excerpt from A Marketing Promotion Model With Word of Mouth Effects In each of these examples, initial users are attracted by some sort of marketing effort advertising or sales promotion and then enhances the impact of that effort on a part of the potential user population. In some situations it might be desirable to actually direct some of the initial marketing effort toward opinion leaders? People who are more likely to try the new product and whose subsequent recommendations will carry more weight than the rest of the target population. Arndt, for example, [1] points to the importance of the word-of-mouth effect in develop ing advertising policies. Silk and Davis [5] review the literature dealing with influence processes in marketing situations, and stress the need for explicit understanding and measurement of these effects. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at ... This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Read Less
Add this copy of A Marketing Promotion Model With Word of Mouth Effects to cart. $23.99, new condition, Sold by Books2anywhere rated 5.0 out of 5 stars, ships from Fairford, GLOUCESTERSHIRE, UNITED KINGDOM, published 2019 by Forgotten Books.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
Add this copy of A Marketing Promotion Model With Word of Mouth Effects to cart. $26.76, new condition, Sold by Paperbackshop International rated 4.0 out of 5 stars, ships from Fairford, GLOS, UNITED KINGDOM, published 2019 by Forgotten Books.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
Add this copy of A Marketing Promotion Model With Word of Mouth Effects to cart. $34.42, new condition, Sold by Paperbackshop rated 4.0 out of 5 stars, ships from Bensenville, IL, UNITED STATES, published 2019 by Forgotten Books.
Add this copy of A Marketing Promotion Model With Word of Mouth Effects to cart. $61.05, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2018 by Forgotten Books.
