Requiring some understanding of calculus, probability, statistics and matrix algebra, the book is designed to develop the quantitative foundations for marketing decisions. Both theoretical models which help analyse marketing issues, and decision-support models are presented. Features of the book include: focus is on substantive marketing decisions, not methodology; considers all marketing decisions: product, pricing, advertising, salesforce and distribution; self-contained text with all necessary analysis tools provided; a ...
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Requiring some understanding of calculus, probability, statistics and matrix algebra, the book is designed to develop the quantitative foundations for marketing decisions. Both theoretical models which help analyse marketing issues, and decision-support models are presented. Features of the book include: focus is on substantive marketing decisions, not methodology; considers all marketing decisions: product, pricing, advertising, salesforce and distribution; self-contained text with all necessary analysis tools provided; a comprehensive set of exercises which will enable you to test your knowledge and understanding of the material; incorporates recent research findings in all aspects of marketing.
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Good. 3-8 average business day shipping. 97% + we ship same or next business day. Shipping transit days depend on distance from our California location & pls keep track of bad weather, can cause delays. We use an expeditor as well as direct drops at US Postal Service twice daily Pacific Time. End delivery is always US Postal Service. Customer service in the California/United States Only, Pacific Time M-F. PLEASE READ CONDITION NOTES: Every copy graded & checked, we always downgrade. Functional copy for everyday use. Tight binding, no food or drink stains, no tobacco smell. May have written notes, highlighting that do not obscure text, reading or use. May have overstock mark on spine. Never former libris. May or may not have dust cover and please check condition, we are happy to check for you. DJ's may be MISSING, have small nicks and tears or taped and intact. Any lower condition we downgrade to acceptable. Please message any questions.
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Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
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Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
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Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
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This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Clean from markings In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1350grams, ISBN: 0135619297.
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