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Social Media Explained: Untangling the World's Most Misunderstood Business Trend - Schaefer, Mark W
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Too busy to spend hours trying to learn the fundamentals of social media marketing? This is the book for you! Mark Schaefer, author of the best-selling books "Return On Influence" and "The Tao of Twitter" unravels the most misunderstood and confusing business trend in this fun and easy-to-read book. "Social Media Explained" explores the fundamental strategies and answers the biggest questions every business professional needs to answer before diving into a social media initiative! The is the must-have guide for ...

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Social Media Explained: Untangling the World's Most Misunderstood Business Trend, Revised and Expanded Second Edition 2018, Mark W. Schaefer

ISBN-13: 9780692062067

Trade paperback

Social Media Explained: Untangling the World's Most Misunderstood Business Trend 2014, Mark W. Schaefer

ISBN-13: 9780615840031

Trade paperback