The Mind Of The Buyer: A Psychology Of Selling by Harry Dexter Kitson is a comprehensive guidebook for sales professionals and marketers who want to understand the psychology behind the buying decisions of their customers. The book explores the various factors that influence a buyer's decision-making process, including emotions, social factors, and cognitive biases. Kitson provides practical advice and strategies that sales professionals can use to leverage these factors and increase their chances of closing a sale. The ...
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The Mind Of The Buyer: A Psychology Of Selling by Harry Dexter Kitson is a comprehensive guidebook for sales professionals and marketers who want to understand the psychology behind the buying decisions of their customers. The book explores the various factors that influence a buyer's decision-making process, including emotions, social factors, and cognitive biases. Kitson provides practical advice and strategies that sales professionals can use to leverage these factors and increase their chances of closing a sale. The book also covers the importance of building trust and rapport with customers, as well as the role of communication and persuasion in the sales process. The Mind Of The Buyer is written in a clear and accessible style, making it easy for readers to understand and apply the concepts presented. The book is an essential resource for anyone who wants to improve their sales skills and gain a deeper understanding of the psychology of selling.One Of The First Attempts To Apply The Insights Of Scientific Psychology To The Arts Of Salesmanship; Including Also An Important Early Study Of Readability As Applied To Marketing And Advertising. The Author Was Professor Of Psychology In Indiana University. Contents: The Stream Of Thought In The Sale. Important Factors In Attracting Attention. The Influence Of Repetition. Selling To The Collective Buyer. How To Arouse Interest In A Commodity. Good Feeling A Requisite. The Imagination Of The Buyer. Desire. Confidence And Good Will. The Power Of Reason. Instinctive Factors. Suggestion In The Sale. The Psychological Moment. Satisfaction The Goal.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.
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