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The Mind of the Buyer: A Psychology of Selling (Classic Reprint)

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The Mind of the Buyer: A Psychology of Selling (Classic Reprint) - Kitson, Harry Dexter
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Excerpt from The Mind of the Buyer: A Psychology of Selling Two outstanding ideals have governed the preparation of the work (1) To show the reader how to take the psychological point of view toward the business of selling; (2) to teach that in investigating the sale psycho logically we must employ the methods of scientific measurement. By repetition and ex ample the author has emphasized these two ideals. If he shall have made them clear he will have accomplished his chief aim whether he teaches a great amount of ...

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The Mind of the Buyer: A Psychology of Selling (Classic Reprint) 2018, Forgotten Books

ISBN-13: 9781330204610

Trade paperback

The Mind of the Buyer: A Psychology of Selling (Classic Reprint) 2018, Forgotten Books

ISBN-13: 9781527983830

Hardcover