This text takes a managerial approach to consumer behavior, and is highly regarded and respected in its approach group. Specific acknowledgment and increased coverage of the macro approach is included in the new edition.
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This text takes a managerial approach to consumer behavior, and is highly regarded and respected in its approach group. Specific acknowledgment and increased coverage of the macro approach is included in the new edition.
Read Less
Add this copy of Consumr Behavior & Mkt Action to cart. $12.45, fair condition, Sold by ThriftBooks-Baltimore rated 5.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2000 by Thomson South-Western.
