This text provides coverage of the frameworks of marketing and also examines concepts from other disciplines such as accounting and finance. There is coverage of both Third World and developed countries to give students a more global perspective. This edition contains 22 medium length cases that describe unique decision situations in international marketing. These cases allow students to gain a managerial perspective and also encourage class discussion. This book should be of interest to international marketing courses for ...
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This text provides coverage of the frameworks of marketing and also examines concepts from other disciplines such as accounting and finance. There is coverage of both Third World and developed countries to give students a more global perspective. This edition contains 22 medium length cases that describe unique decision situations in international marketing. These cases allow students to gain a managerial perspective and also encourage class discussion. This book should be of interest to international marketing courses for undergraduates of marketing and business.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. Clean from markings. In poor condition, suitable as a reading copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1550grams, ISBN: 9780538852814.
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Seller's Description:
Very good. Ex-library. Mass market (rack) paperback. Sewn binding. 792 p. Audience: General/trade. LCCN 95021360 Type of material Book Personal name Jain, Subhash C., 1942-Main title International marketing management / Subhash C. Jain. Edition 5th ed. Published/Created Cincinnati, Ohio: South-Western College Pub., c1996. Description xv, 792 p. : ill. ISBN 053885281X LC classification HF1416. J35 1996 LC Subjects Export marketing--Management. Notes Includes bibliographical references and indexes. Dewey class no. 658.8/48
