This comprehensive, up-to-date introduction to international marketing accurately portrays today's field with clarity and complete coverage, based on economic theory and practice. Noted for its excellent readability, documentation, and good use of charts, graphs, cases, and examples from the business world. Jain thoroughly examines important topics of international marketing and how they relate to world wide business: environment, tactical and strategic issues, planning and control.
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This comprehensive, up-to-date introduction to international marketing accurately portrays today's field with clarity and complete coverage, based on economic theory and practice. Noted for its excellent readability, documentation, and good use of charts, graphs, cases, and examples from the business world. Jain thoroughly examines important topics of international marketing and how they relate to world wide business: environment, tactical and strategic issues, planning and control.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. Clean from markings. In poor condition, suitable as a reading copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1550grams, ISBN: 9780538852814.
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Seller's Description:
Very good. Ex-library. Mass market (rack) paperback. Sewn binding. 792 p. Audience: General/trade. LCCN 95021360 Type of material Book Personal name Jain, Subhash C., 1942-Main title International marketing management / Subhash C. Jain. Edition 5th ed. Published/Created Cincinnati, Ohio: South-Western College Pub., c1996. Description xv, 792 p. : ill. ISBN 053885281X LC classification HF1416. J35 1996 LC Subjects Export marketing--Management. Notes Includes bibliographical references and indexes. Dewey class no. 658.8/48
