In this revision, Albarran extends his broad perspective approach to provide students with the most accurate and current information on the management techniques and strategies used in the electronic media industry. The text has helped professors teach this course with clear and current illustrations and examples, and a contemporary approach. Succinctly written and up to date, the text covers the most important aspects for future managers in the broadcast, cable, radio and new media (Web) industries.
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In this revision, Albarran extends his broad perspective approach to provide students with the most accurate and current information on the management techniques and strategies used in the electronic media industry. The text has helped professors teach this course with clear and current illustrations and examples, and a contemporary approach. Succinctly written and up to date, the text covers the most important aspects for future managers in the broadcast, cable, radio and new media (Web) industries.
Read Less
Add this copy of Management of Electronic Media (With Infotrac) to cart. $47.92, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2001 by Wadsworth Publishing.
Add this copy of Management of Electronic Media: With Infotrac, 2nd to cart. $52.00, new condition, Sold by A2ZBooks rated 4.0 out of 5 stars, ships from Burgin, KY, UNITED STATES, published 2001 by Wadsworth.
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New. Book Is Brand New Quantity Available: 1. ISBN: 0534561918. ISBN/EAN: 9780534561918. Pictures of this item not already displayed here available upon request. Inventory No: 1560735725.
