Offers students an examination of radio from an industry perspective. This book introduces radio from early history, and previews technological considerations. With its emphasis on the business of radio, it helps students understand both the industry and how radio stations attract and retain an audience that could be with other media forms.
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Offers students an examination of radio from an industry perspective. This book introduces radio from early history, and previews technological considerations. With its emphasis on the business of radio, it helps students understand both the industry and how radio stations attract and retain an audience that could be with other media forms.
Read Less
