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The Adaptive Decision Maker - Payne, John W, and Bettman, James R, and Johnson, Eric J, Dr.
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The Adaptive Decision Maker argues that people use a variety of strategies to make judgments and choices. The authors introduce a model that shows how decision makers balance effort and accuracy considerations and predicts which strategy a person will use in a given situation. A series of experiments testing the model are presented, and the authors analyse how the model can lead to improved decisions and opportunities for further research.

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The Adaptive Decision Maker 1993, Cambridge University Press, New York

ISBN-13: 9780521425261

Trade paperback

The Adaptive Decision Maker 1993, Cambridge University Press, New York

ISBN-13: 9780521415057

Hardcover