Decision-making can be difficult and often results in necessary trade-offs, e.g., safety versus price in the purchasing of an automobile. This work provides a model of trade-off difficulty, focusing on its antecedents and consequences. The authors advance a new framework for the integration of the emotional and cognitive aspects of decision-making and argue that consumers perceive and appraise their choices in light of their goals and potential coping strategies.
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Decision-making can be difficult and often results in necessary trade-offs, e.g., safety versus price in the purchasing of an automobile. This work provides a model of trade-off difficulty, focusing on its antecedents and consequences. The authors advance a new framework for the integration of the emotional and cognitive aspects of decision-making and argue that consumers perceive and appraise their choices in light of their goals and potential coping strategies.
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Add this copy of Emotional Decisions: Trade Off Difficulty and Coping in to cart. $21.00, very good condition, Sold by JDH Lawton OK rated 5.0 out of 5 stars, ships from LAWTON, OK, UNITED STATES, published 2001 by University of Chicago Press.
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Very good. Ex-library. 209 p. : ill.; 23 cm. LCCN 2002617168 Type of material Book Personal name Luce, Mary Frances, 1967-Main title Emotional decisions: tradeoff difficulty and coping in consumer choice / Mary Frances Luce, James R. Bettman, and John W. Payne. Published/Created Chicago, IL: University of Chicago Press, c2001. Description 209 p. : ill.; 23 cm. LC classification HF5415.32. L83 2001 Related names Bettman, James R. Payne, John W. LC Subjects Consumer behavior. Risk-taking (Psychology) Consumers' preferences--Econometric models. Notes Includes bibliographical references (p. [182]-209). Series Monographs of the Journal of consumer research; no. 1 Dewey class no. 658.8/342 Other system no. (OCoLC)ocm47816178
