Finally - a "nuts-and-bolts" approach to Developing a Winning Marketing Plan This practical, step-by-step guide offers all the procedures, forms, strategies, and techniques you need to know to launch a successful marketing plan. From initial development to the presentation and implementation of a plan, you'll learn:How to establish goalsHow to do a situational analysisHow to develop a marketing strategyHow to develop marketing tacticsHow to raise moneyHow to forecastIf there's one book that will turn your next marketing ...
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Finally - a "nuts-and-bolts" approach to Developing a Winning Marketing Plan This practical, step-by-step guide offers all the procedures, forms, strategies, and techniques you need to know to launch a successful marketing plan. From initial development to the presentation and implementation of a plan, you'll learn:How to establish goalsHow to do a situational analysisHow to develop a marketing strategyHow to develop marketing tacticsHow to raise moneyHow to forecastIf there's one book that will turn your next marketing plan into a winner, Developing a Winning Marketing Plan is it. What critics have to say about Bill Cohen's bestseller on the mail-order business Building a Mail Order Business: A Complete Manual for Success, 2nd Edition "Dr. Cohen's book thoroughly explores the many facets, and pitfalls, facing the mail order entrepreneur. " - Henry R. "Pete" Hoke, Publisher Direct Marketing "Fat as the Bible and very comprehensive. " - Booklist "One of the best books I've ever read on the subject. " - E. Joseph Cossman author of How I Made USD1 Million in Mail Order.
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Add this copy of Developing a Winning Marketing Plan (Wiley Series on to cart. $38.19, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1987 by Wiley.
Add this copy of Developing a Winning Marketing Plan (Wiley Series on to cart. $15.73, good condition, Sold by Once Upon A Time Books rated 3.0 out of 5 stars, ships from Tontitown, AR, UNITED STATES, published 1987 by Wiley.
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Seller's Description:
This is a used book in good condition and may show some signs of use or wear. This is a used book in good condition and may show some signs of use or wear.
