Finally--a "nuts-and-bolts" approach to Developing a Winning Marketing Plan This practical, step-by-step guide offers all the procedures, forms, strategies, and techniques you need to know to launch a successful marketing plan. From initial development to the presentation and implementation of a plan, you'll learn: How to establish goals How to do a situational analysis How to develop a marketing strategy How to develop marketing tactics How to raise money How to forecast If there's one book that will turn ...
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Finally--a "nuts-and-bolts" approach to Developing a Winning Marketing Plan This practical, step-by-step guide offers all the procedures, forms, strategies, and techniques you need to know to launch a successful marketing plan. From initial development to the presentation and implementation of a plan, you'll learn: How to establish goals How to do a situational analysis How to develop a marketing strategy How to develop marketing tactics How to raise money How to forecast If there's one book that will turn your next marketing plan into a winner, Developing a Winning Marketing Plan is it. What critics have to say about Bill Cohen's bestseller on the mail-order business... Building a Mail Order Business: A Complete Manual for Success, 2nd Edition "Dr. Cohen's book thoroughly explores the many facets, and pitfalls, facing the mail order entrepreneur." --Henry R. "Pete" Hoke, Publisher Direct Marketing "Fat as the Bible and very comprehensive." --Booklist "One of the best books I've ever read on the subject." --E. Joseph Cossman author of How I Made $1 Million in Mail Order
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Add this copy of Developing a Winning Marketing Plan (Wiley Series on to cart. $38.19, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1987 by Wiley.
Add this copy of Developing a Winning Marketing Plan (Wiley Series on to cart. $19.00, very good condition, Sold by Small World Books rated 3.0 out of 5 stars, ships from Rochester, NY, UNITED STATES, published 1987 by Wiley.
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Seller's Description:
Very Good in Very Good jacket. Book. 8vo-over 7¾-9¾" tall. Mild shelf wear to covers. Binding is firm. Slight waviness to text block. Jacket is price clipped, shows light shelf wear and aging. Interior is clean.
Add this copy of Developing a Winning Marketing Plan (Wiley Series on to cart. $15.73, good condition, Sold by Once Upon A Time Books rated 2.0 out of 5 stars, ships from Tontitown, AR, UNITED STATES, published 1987 by Wiley.
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Seller's Description:
This is a used book in good condition and may show some signs of use or wear. This is a used book in good condition and may show some signs of use or wear.
