Real data, real people, real research experience, this book shows what it's like to work at the frontlines of the marketing research industry. In "Marketing Research, Seventh Edition", Carl McDaniel, founder of the University of Texas at Arlington's MS In Marketing Research program, and Roger Gates, a full-time marketing researcher, offer you an engaging, highly entertaining, and thoroughly real look at the field today. Drawing from their own real-life experiences, the authors provide insights into the latest trends, what ...
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Real data, real people, real research experience, this book shows what it's like to work at the frontlines of the marketing research industry. In "Marketing Research, Seventh Edition", Carl McDaniel, founder of the University of Texas at Arlington's MS In Marketing Research program, and Roger Gates, a full-time marketing researcher, offer you an engaging, highly entertaining, and thoroughly real look at the field today. Drawing from their own real-life experiences, the authors provide insights into the latest trends, what works and what doesn't, and what separates the good research from the bad. You'll discover how to effectively use marketing research to make critical decisions, learn how to manage people, know what to look for in a marketing research report, and much more.Highlights of the Seventh Edition: Three new data cases are based on real data gathered from a nationwide sample of 2,000 college-aged students from the Survey Sampling International database; cases include and online dating service, an online student travel service, and a new chain of combination fast food/convenience stores; a new video on Focus Groups shows college students discussing online dating; from the Front Line boxes present real-life insights from practicing professionals at Roger Gates' research firm, DSS Research; a Student Version of SPSS 14. 0 is packaged with this text; SPSS exercises follow each quantitative chapter; data sets and Excel-based versions of the SPSS exercises are available on the Companion Web Site; and, new web quizzes enable students to test their understanding of the material.It includes many new chapter-opening vignettes, global vignettes, and real-life research cases, based on real companies such as Proctor & Gamble, Starbucks, Swiffer dust mops, Gap, and Coach Handbags.
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Good. CD included. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, and may have sticker on cover, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
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Good. Sticker on cover. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. May contain underlining and/or highlighting. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
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Fair Condition. Text appears to have multiple markings such as highlighting, underlining & writing. Cover has heavy wear. Spine is in fair condition with visual wear. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Education; ISBN: 0471755281. ISBN/EAN: 9780471755289. Pictures of this item not already displayed here available upon request. Inventory No: 1560801662.
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Good Condition. Text appears to be clean. Cover has wear and corner bumps. The spine is in good condition with some wear. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Education; ISBN: 0471755281. ISBN/EAN: 9780471755289. Pictures of this item not already displayed here available upon request. Inventory No: 1561034763.
