Providing incisive analyses of the most recent marketing advances, this study summarizes the latest research and the best practices from industry, illustrating innovation which works successfully and marketing practices that have failed. The "Portable MBA" series has been developed to cover the core curriculum of a typical MBA course. Each volume offers practical overviews of insights and information needed for the MBA programmes. Although not specifically designed as a course book, each book provides comprehensive coverage ...
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Providing incisive analyses of the most recent marketing advances, this study summarizes the latest research and the best practices from industry, illustrating innovation which works successfully and marketing practices that have failed. The "Portable MBA" series has been developed to cover the core curriculum of a typical MBA course. Each volume offers practical overviews of insights and information needed for the MBA programmes. Although not specifically designed as a course book, each book provides comprehensive coverage of primary business functions.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. Clean from markings. In good all round condition. Dust jacket in fair condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 950grams, ISBN: 9780471595762.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. Clean from markings. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 900grams, ISBN: 9780471595762.
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Seller's Description:
Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Grubby book may have mild dirt or some staining, mostly on the edges of pages.
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Seller's Description:
Very good in very good dust jacket. HARDCOVER CONDITION VERY GOOD-in very good dust jacket. Sewn binding. Cloth over boards. 336 p. Portable MBA (Wiley). Audience: General/trade.
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Seller's Description:
Very Good. Very Good condition. Very Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.
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Seller's Description:
Very Good Condition in Very Good jacket. Very good condition copy, very good DJ, some wear to DJ and book edges from storage. text appears to be clean. Text body appears to be clean, and free from previous owner annotation, underlining and highlighting. Quantity Available: 1. Shipped Weight: Under 1 kilo. ISBN: 0471595764. ISBN/EAN: 9780471595762. Pictures of this item not already displayed here available upon request. Inventory No: 1561022402.
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Seller's Description:
John Wiley & Sons, 1994. As new., Hardcover, Large octavo, 319. Bright, clean, tight, in dust jacket. 319 pages. The Portable MBA Series. Packed and shipped with care.
